How can a local business compete online?

Ranking being so valuable, how does a true biz owner that offers a legitimate business and has a vast number of customers supposed to gain the traffic “deserved” over those that specialize in creating traffic? Is it supposed to be this hard for us?
GrowthWill, Arkansas

Tip: Online Marketing (Search Engine Marketing) levels the playing field for everybody. As a business, if you have built a great customer base, think of ways you can make it easier for your inbound customers to find helpful information on your website then, think about making easier to for the search engines to make that information available for their users. You want to include valuable information that solves your customers problems, this will encourage them to visit your site more and more to find the valuable information also, they will be more likely to bookmark and share your site to their community.

Think of your website as your online store front. In general when customers visit your location, it is because you offer something that helps them solve a problem.

So using that experience, you can predict what kind of information your future customers might search for online, and make sure to include that valuable information on your website…

The very important second step is to be sure that your website is indexed by Google search engine or which ever search engine you want your site to be found on.

Google offers great tools to make sure local business owners here in Edmonton Alberta or anywhere else in the world can monitor their business’s online performance; Google Webmaster Tool and Google My Business are good examples of such tools.

For More Experts advice, you can contact Easy Marketing Edmonton’s SEO experts in the form below.

We are here to help you succeed online.

Contact us today. 780-800-7270

My domain name is not very Old. Can I still rank it?

How much does a domain’s age affect its ranking?

Tip: A domain’s age is not the most important SEO factor. What you should be more interested in is how valuable is the content on the site and how many links are referring to that content, and how reliable are the sites that are pointing to the content on your website.

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What is the ideal keyword density of a page?

What is the ideal keyword density: 0.7%, 7%, or 77%? Or is it some other number? Matt Cutts, Bay Area, California

Tip: Pick a keyword that you want to have on the page, and make sure that it blends naturally within the article.
Read the article out loud and make sure that it doesn’t sound like you are repeating the word over and over.
Remember, search engines are all about providing value to their traffic, so provide valuable information above all else and you’ll rank.

More Pro SEO Tips? Subscribe to our Internet Marketing Guide or schedule a free consultation 780-800-7270

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Is Fresh Content an important signal for all sites?

Google has expressed in the past that frequently updated pages get a boost in rankings (QDF), that seems to favor blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is “fresh Content”?
Ivan, Canada

Tip: Search Engine Optimization is all about offering value by making it easier for people to find the right info about you, your company, your products and services. If valuable info in your field doesn’t constantly change over time, then you don’t need to create fresh content every day, but you need to be a great resource for information people are searching for.

For more SEO Tips, contact Easy Marketing and Advertising 780-800-7270

How does Google decide titles for search results?

What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight?
Christian Oliveira, Madrid

Tip: Think about what the user might type while searching for your business or service

Before worrying about showing up in front of your customer, think about what value you bring to your customer.
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How does Google search results work?

how Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc. RobertvH, Munich

Edmonton SEO Services. To learn more, contact us.
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