Google has expressed in the past that frequently updated pages get a boost in rankings (QDF), that seems to favor blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is “fresh Content”?
Tip: Search Engine Optimization is all about offering value by making it easier for people to find the right info about you, your company, your products and services. If valuable info in your field doesn’t constantly change over time, then you don’t need to create fresh content every day, but you need to be a great resource for information people are searching for.
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