What is the ideal keyword density of a page?

What is the ideal keyword density: 0.7%, 7%, or 77%? Or is it some other number? Matt Cutts, Bay Area, California

Tip: Pick a keyword that you want to have on the page, and make sure that it blends naturally within the article.
Read the article out loud and make sure that it doesn’t sound like you are repeating the word over and over.
Remember, search engines are all about providing value to their traffic, so provide valuable information above all else and you’ll rank.

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