Ranking being so valuable, how does a true biz owner that offers a legitimate business and has a vast number of customers supposed to gain the traffic “deserved” over those that specialize in creating traffic? Is it supposed to be this hard for us?
Tip: Online Marketing (Search Engine Marketing) levels the playing field for everybody. As a business, if you have built a great customer base, think of ways you can make it easier for your inbound customers to find helpful information on your website then, think about making easier to for the search engines to make that information available for their users. You want to include valuable information that solves your customers problems, this will encourage them to visit your site more and more to find the valuable information also, they will be more likely to bookmark and share your site to their community.
Think of your website as your online store front. In general when customers visit your location, it is because you offer something that helps them solve a problem.
So using that experience, you can predict what kind of information your future customers might search for online, and make sure to include that valuable information on your website…
The very important second step is to be sure that your website is indexed by Google search engine or which ever search engine you want your site to be found on.
Google offers great tools to make sure local business owners here in Edmonton Alberta or anywhere else in the world can monitor their business’s online performance; Google Webmaster Tool and Google My Business are good examples of such tools.
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How much does a domain’s age affect its ranking?
Tip: A domain’s age is not the most important SEO factor. What you should be more interested in is how valuable is the content on the site and how many links are referring to that content, and how reliable are the sites that are pointing to the content on your website.
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What is the ideal keyword density: 0.7%, 7%, or 77%? Or is it some other number? Matt Cutts, Bay Area, California
Tip: Pick a keyword that you want to have on the page, and make sure that it blends naturally within the article.
Read the article out loud and make sure that it doesn’t sound like you are repeating the word over and over.
Remember, search engines are all about providing value to their traffic, so provide valuable information above all else and you’ll rank.
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Google has expressed in the past that frequently updated pages get a boost in rankings (QDF), that seems to favor blogs and news sites over company sites, which have less reason to be updated often. How important of a signal is “fresh Content”?
Tip: Search Engine Optimization is all about offering value by making it easier for people to find the right info about you, your company, your products and services. If valuable info in your field doesn’t constantly change over time, then you don’t need to create fresh content every day, but you need to be a great resource for information people are searching for.
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Tips: Social Media can be a great source of leads for your business.
Be sure to take advantage of it.
What criteria does Google use to change the title it shows in the SERPs depending on the query? Does schema influence that? Maybe headings (h1, h2..) have more weight?
Christian Oliveira, Madrid
Tip: Think about what the user might type while searching for your business or service
Before worrying about showing up in front of your customer, think about what value you bring to your customer.
The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most relevant results. Here’s how it all works.
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how Google’s ranking and website evaluation process works starting with the crawling and analysis of a site, crawling timelines, frequencies, priorities, indexing and filtering processes within the databases etc. RobertvH, Munich
Edmonton SEO Services. To learn more, contact us.
Organic link building, according to me is one of the most difficult tasks for SEOs of SMEs. Can you please list 5 effective ways of organic link building other than building great content?
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